Branding is what defines your product, business or platform. Branding is the platform which gives the shape to your idea to make it stand out in the clutter of digital era and grabs the attention of your end customer. Branding is the wand of magic which converts first-time customers into lifetime loyal customers.Branding is the thing you want to make an impact in the market as everyone is inthe market is trying to overcome you.
Marketing is the art of making curiosity in the mind of buyers to get a thing which they have seen in the advertisements. Marketing is not a new concept in the era of consumerism, but it has evolved a lot since the time of its inceptionin ancient times. Marketing has made itself on the juncture where it is impossible to ignore the marketing aspect for any businessman, whether he is a tycoon or small vendor in a shop.
Digital Marketing consists of all marketing techniques which are used to promotethe products of businesses via web pages, social media, emails and what not! In the era of consumerism, a customer is always confused between what to choose andnot to choose. Digital Marketing bridges the gap between products and customers. Digital marketing gets the leads, makes relationships with customers and have the connections to create a brand name a household name.