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How many times have you visited a website and haven’t bought anything from them? And then you saw an ad for their website a few days later? This is a result of remarketing.
Remarketing, as the name suggests, is the practice that gives businesses a second chance to make a potential customer into, well, a customer.
Remarketing, also known as retargeting, uses a code (cookie as we know it) that it places into the potential customer’s browser after they visit a website. That cookie is what causes an ad to get displayed to them afterwards, hence why people are often ‘chased’ by ads all around the internet.