Local business listing and citations play a vital role in reputation, rankings, and revenue. It's critical to see the big picture of their purpose, but it helps business attract new customers and share information about what makes them special.
Benefits of local listing management
If you own or manage a local business, you’re probably already familiar with online listings and understand their importance—after all, that’s how many of your current customers find your business!
It’s not a best practice to devote hundreds of hours to getting listed on every possible search engine, index, or app, just because they exist.Instead, hit the majors (Google My Business, FourSquare, Just Dial, Sulekha, etc.) and then hand-select other platforms that are highly relevant to your company’s industry or geography. By getting listed only in quality places, you won’t squander sweat equity.
It’s exciting to get your best data together in a spreadsheet, but it isn’t all that fun to enter that data over and over again into the forms of the various platforms. These solutions allow you to fill out a single form, distributing your data to high-quality platforms and continuously monitoring it for progress and any changes.
A local listing typically comprises a business’ name, address, and phone number, referred to collectively as “NAP” data. But local listings can, and should, include a wealth of other data, such as hours of operation, product descriptions, services provided and photos of a business’ interior.
Online marketing is an important key to growing your business, and there are a lot of options out there. Let’s take a look at one of the easiest ways to reach and win more customers: local business listings.
To manage your local listings :
If you’re ready to start claiming and managing all your business’ local listings, but aren’t sure how to begin, there are options.
If you have a brick-and-mortar business or a local service area you’ll want your business information on as many online directories, maps, and review sites as possible. Google My Business, Google Maps, Bing, Foursquare – these are just some of the many places you’ll want your business to appear.
BOOST YOUR LOCAL SEARCH RANKING
Google My Business
Google My Business is essential for local SEO as it enables your business listing to appear in local search results for queries specific to your products or services. Even broad queries with large search volumes display local results in the three-pack, and this is something small business owners can capitalize on.
It’s important for businesses to take advantage of Foursquare because it gives a company the exposure and visibility it needs. Another benefit that you get by claiming a listing in Foursquare is that you’ll be able to see how many customers have checked in your listing, as well as how often people visit your store.
Justdial is one of India’s local search engines that allow local businesses to generate leads once listed on it. They are also the only advertising agency to be listed on the Indian Stock Exchange.
Sulekha is a leading digital platform for local service businesses in India. Sulekha focuses on expert services clustered around Home, Life and Self and where the user need is customized. Using technology and domain intelligence, the platform seeks to understand the user need in detail and matches it to verify service professionals.
Proceed Digital mainly works on business development and building your brand’s image on various digital platforms with the help of number of services. We work on targeting your potential customers and clients for your business whether they are in your city or anywhere on the globe.
Proceed Digital Private Limited,
Opp. Nakshatra Lawns,
Pipeline Road, Gangapur Road,
Nashik, Maharastra, India.
+91 8600 560 559