Meaning & Process Of Business Development
Promotional marketing today is all about influencing people before you get to engage them — a concept I refer to as Digital Business Development. If you are a marketing professional, you’re quite familiar with the four Ps of Marketing (Product, Price, Place and Promotion). Digital Business Development incorporates a fifth P—PEOPLE. Not only your people, but also the people who make the decisions on whether or not to purchase your product.
By integrating digital marketing with your sales funnel, you will be able to get more out of both — here’s why you should do it, and how you can make the most of digital when it comes to closing leads and making sales.